The most expensive thing for your business is NOT using compound marketing!!

Buy your Advertising (all paid media) from the bottom of the funnel up!! Each ad placement must earn its keep!

Every media channel and sub-channel needs to be optimized to pay the right price given the marginal impact that ad placement provides, including interaction effects (attribution and media mix modeling).

For example, paid search can both harvest demand and influence choice. That’s why SEM is the foundation of most digital campaigns.

Earned media is more than PR.

“Free” visibility requires investments in time and effort.

Let us pump up your SEO, digital PR, traditional PR, using content of every kind, video articles, infographics, podcasts and more.

Make sure you’ve got your earned media humming. Done correctly all earned media contributes to SEO.

Every touchpoint needs to be optimized based on the KPIs relevant to that stage in the customer journey. 

Clicks and impressions getting expensive?

RAise your AOV, lead quality and Lifetime Value.

All of a sudden your media is affordable!